Cultural Brand Strategist & Outsourced CMO
I turn brands into living legacies, not louder ads.
INDUSTRIES I KNOW COLD
Twenty-five years in the categories where the brand decides who wins. Not a survey of logos. The rooms I've actually built in.
HEALTHCARE & WELLNESS
Lipitor, Stelara, Medtronic, Risperdal, Risperdal Consta, Treximet, Immitrex, Micorlax, Zyrtec, Singular, Benadryl, Emphasys, Stratafix, J&J Clinical Labs, GSK Vaccines, Prometheus Oncology, Allergan, Metagenics and more.
PERSONAL CARE & BEAUTY
Botox, Juvederm, Aczone, Neutrogena, Dr Ci:Labo, Listerine, Band-Aid, Peace Out, Bold & Bare, J&J Baby, RajaniMD, Stacked Skincare, Conscious Coconut, and more.
FOOD & CPG
Veyn Tea, Taylor Pass Honey, ElectroGlo, Gold Collagen, Enrich2.0, Foodspace, PeaPod
TECH & SAAS
Dwellbeing, Adobe, IBM, Dell Software, GigUp, AltroSmart
Brochu Walker, Engle Roberts, Daily Greatness
LIFESTYLE
B to B
Petra Real Estate, Carbon Law, Assurex Global
I don't believe brand is decoration. I believe it's the highest-ROI growth lever a company owns, and I've spent 25+ years proving it.
I've built brand and strategy for some of the most iconic companies of our time: IBM, Dell, Johnson & Johnson, Botox, Neutrogena, Verizon, AT&T, GSK, Novartis, Wells Fargo, JP Morgan Chase, and Pfizer. I've also launched brands for founders most people haven't heard of yet, including Peace Out, DwellBeing, Brochu Walker, and Bold & Bare. In total, I've led more than 1,000 brand strategies for companies large and small. Same job every time: find the soul, get the story right, build the system that turns it into revenue.
​
My point of view is simple. Customers don't buy what you do. They buy how it makes them feel about their own lives. Demographics aren't insight. A feeling is. So I don't chase trends. I help founders create culture.
​
I'm a Forbes Business Council member, among the top 1% of strategic consultants worldwide, a published author, and a mentor at Make In LA. I've spoken at Digital Marketing LA, the Authentic Marketing Conference, and the CEMA Summit, and I've won 12+ industry awards for my work.
​
If your brand is better than the market thinks it is, that's a brand problem, not a marketing problem. That's exactly what I fix.
Ways to work with me
Pick the door that fits where you are.
.png)
Stay in my orbit
What Clients Say
Johnson & Johnson
"Cynthia is an exceptionally talented strategist, thought leaders, and project manager. She has been an invaluable asset to the med tech commercial brand strategy practice team. She can take a brand strategy project from insight mining and opportunity identification through strategy, activation, and beyond. She understands how to deliver great work, and how to work through the complexities of a large organization to deliver stellar results. She builds trust with internal team members, clients, and vendors to ensure her work is well received. Lastly, she cares deeply about the projects she works on, and models commitment and integrity for the rest of the team."
Adobe
"Great strategist and brand expert! Thank you for all of your hard work and great ideas. Our brand project came out perfectly, and the insights you provided will help shape the growth and direction of the company.
Thank you!"
Soma Naturals
"Cynthia provided me with a very comprehensive, in-depth market analysis for a specific niche product. She did a great job of making insights digestible and actionable. She takes a real interest in your idea and provides great strategic direction."
SAY HELLO!
I would love to hear from you and connect on all things filled with strategy, substance, and style.